Al Mackie co-owner of ‘band’ (http://www.band.net.nz/we_do.html) spent several hours with us on Tuesday and took us through the workings of a real life Design Company; it was stimulating, interesting and very real!
It’s obvious that to be still around after 9 years Al and Tom (co-owners) have a successful formula going on and as I waited to hear what the magic ingredient was, I was pleasantly surprised;
Good business sense, yes!
But mostly it is a willingness to work hard, work very, very hard. The up side however is financial success, which leads to being able to enjoy life to the fullest. Which I gather happens a lot (no thats not Al, just a random surfing photo, ha ha).
So what did I learn about working in a successful agency …
It helps to have:
• Natural talent
• Work ethic
• Pitch in attitude
• Work longer hours when required
• Being able to critique and be critiqued
• Multi skilled
• Be real
• Work well consistently
• Excellent listening skills
Easy peasy…. Well not quite but it’s also not rocket science, if you want it hard enough you will get it.
So all in all it comes down to being yourself, working hard, being part of the team but with individual attitude (in a good way) and being able to listen well and consistently produce good work.
Finally, although I am a visual artist the line between design and art is constantly moving so who knows, one day I might be fortunate enough to freelance some art work to someone like band. Regardless the lessons learned here are relevant in all spheres of life.